Online Marketing

What is Internet Marketing?

Online Marketing is application of Internet and associated technologies to achieve the company's marketing goals.

Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information to prospective clients and to reach different geographical areas and specific niche markets.

CUSTOMER focused marketing is the key for success of any company. Focusing on client needs and wants will help an organisation to please actually to thrill its clients more effectively and efficiently. Structure close relationships and keeping existing customers is really important due to the fact Online Marketing that getting a new customer is expensive than keeping the existing consumer.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really essential.

Web Marketing Tools

Online Search Engine Marketing

Since 85% of Internet web surfers use search engines to find new sites, search Engine marketing is crucial. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

Email Marketing

E-mail marketing can be used to drive sales, offer client service and to construct close relationships with the consumers. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly determined. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is run the risk of free and expense efficient marketing since you pay just for performance.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as a reliable branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.

Publicity

Promotion has to do with producing awareness, developing trust and reliability. Online press release circulation plays the primary function in this.

Browse Engine marketing is crucial because 85% of Internet web surfers utilize search engines to find brand-new websites. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is an expense effective Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new sites.